[Smt-talk] Car names

William Caplin caplin at music.mcgill.ca
Mon Jul 23 09:27:22 PDT 2012

What do you all make of the latest trend of Asian car manufacturers naming their cars after musical terms?

We already have Hyundai's "Sonata" and "Accent" (two of my own major areas of research).  Then there's Kia's "Rondo."  And just today I read about a new electric car from China named "Coda."  (I suppose a "Cadence" can't be too far in the future.)  

Clearly there's a prestige factor associated with music in Asia that doesn't seem to resonate with North American or European makers.  

Have I missed others?  

Wishing you all a pleasant summer!


William E. Caplin
James McGill Professor of Music Theory

Department of Music Research
Schulich School of Music
McGill University

555 Sherbrooke Street West
Montreal, Quebec
Canada H3A 1E3

office: (514) 398-4535 x00279
home: (514) 488-3270

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