[Smt-talk] Car names

Leinberger, Charles F. charlesl at utep.edu
Tue Jul 24 05:30:18 PDT 2012



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Charles Leinberger, Ph.D., Associate Professor.
 Department of Music, The University of Texas at El Paso.
 500 West University Avenue, El Paso TX 79968-0552 (U.S.A.)
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-----Original Message-----
From: smt-talk-bounces at lists.societymusictheory.org [mailto:smt-talk-bounces at lists.societymusictheory.org] On Behalf Of William Caplin
Sent: Monday, July 23, 2012 10:27 AM
To: smt-talk Talk
Subject: [Smt-talk] Car names

What do you all make of the latest trend of Asian car manufacturers naming their cars after musical terms?

We already have Hyundai's "Sonata" and "Accent" (two of my own major areas of research).  Then there's Kia's "Rondo."  And just today I read about a new electric car from China named "Coda."  (I suppose a "Cadence" can't be too far in the future.)  

Clearly there's a prestige factor associated with music in Asia that doesn't seem to resonate with North American or European makers.  

Have I missed others?  

Wishing you all a pleasant summer!


William E. Caplin
James McGill Professor of Music Theory

Department of Music Research
Schulich School of Music
McGill University

555 Sherbrooke Street West
Montreal, Quebec
Canada H3A 1E3

office: (514) 398-4535 x00279
home: (514) 488-3270

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