[Smt-talk] Car names

Paul Cadrin paulcadrin at hotmail.com
Tue Jul 24 05:31:50 PDT 2012


Bill seems to forget that the initiative came, years ago, from Honda, with their Accord and Prelude models

Paul Cadrin
Musicologue sans frontières
Montréal (Québec) Canada
 > From: caplin at music.mcgill.ca
> Date: Mon, 23 Jul 2012 12:27:22 -0400
> To: smt-talk at societymusictheory.org
> Subject: [Smt-talk] Car names
> 
> What do you all make of the latest trend of Asian car manufacturers naming their cars after musical terms?
> 
> We already have Hyundai's "Sonata" and "Accent" (two of my own major areas of research).  Then there's Kia's "Rondo."  And just today I read about a new electric car from China named "Coda."  (I suppose a "Cadence" can't be too far in the future.)  
> 
> Clearly there's a prestige factor associated with music in Asia that doesn't seem to resonate with North American or European makers.  
> 
> Have I missed others?  
> 
> Wishing you all a pleasant summer!
> 
> Bill
> 
> 
> ____________________________
> William E. Caplin
> James McGill Professor of Music Theory
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